Vitamin E is a significant antioxidant which helps against free-radicals and it can be conserved longer by the tissues in the body as compared to man-made vitamin E. Natural vitamins has seen increased demand from the end users in recent past. Natural source vitamin E includes tocopherols and tocotrienols. Apprehensions related to toxic chemicals in products such as food products, beverages, pharmaceuticals and personal care have driven the rapid growth in sales of natural vitamin E. Supplements for nutrition and food & beverage enrichment are the present primary markets for natural vitamin E, while, personal care and animal nutrition are anticipated to be potential markets in the near future.
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Regionally, North America, especially U.S. is the largest market for natural source vitamin E. Europe also has a large market for natural source vitamin E, especially Germany, France, Italy, Spain and UK. Asia Pacific constitutes the fastest growing market led by China, India & Japan. The drivers for this market can be enlisted as the growing awareness among people about the benefits of natural source vitamins and different companies offering different range of healthy products which contain vitamins. Some companies (PepsiCo, Sunmagic, Aptitude Life Ltd.) have launched health drinks containing vitamin E and a few have launched biscuits containing vitamins. Thus change in the options of consuming vitamins has given these nutrients a boost in market. The challenge for this market lies in supply-demand disproportion for raw materials to a certain extent. The opportunities lie in deploying more technological innovations to maintain the global supply chains thus reducing the raw material procurement cost would lead to a profitable business proposition.
Some of the major players in this market are Beijing Gingko Group, BASF Corporation, BTSA, COFCO Tech Bioengineering, Carotech Bhd, Davos Life Science, Fenchem Biotek, Vitae Naturals, Eisai Food & Chemical, Ranbaxy, PepsiCo DSM Nutritional Products and Archer Daniels Midland Company.
This research report analyzes this market depending on its market segments, major geographies, and current market trends. Geographies analyzed under this research report include
- North America
- Asia Pacific
- Rest of the World
This report provides comprehensive analysis of
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming years
This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.
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Natural Source Vitamin E Market - Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 - 2019
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